Based in California, USA, UrbanVirsa is a store that with the mission to inspire and educate about cultural roots of Northern India. 

Started off as a ‘niche’ cultural movement, urban streetwear grew into a modern form art. The selections on UrbanVirsa.com are based on the spirit of pure self-expression and manifesting this in a tangible form of easy to wear fashion, with modern, minimal, yet attaches to the cultural roots.

The combination of virsa, elevated lifestyle and ‘beautiful living’ are portrayed through a selection of sentimental values of modern virsa (tradition) through fitted clothes and minimalistic designs.